Rethink and Dogwood teamed up to create these innovative posters to illustrate how oil spills can affect us all and True Colours was proud to play a part in this important campaign to raise awareness of the dangers oil tankers pose to our precious coastline.
Here's a snippet of the interview between Dogwood and Rethink's Todd and Dave:
Dogwood: [How hard was it to make the posters work correctly?]
Todd of Rethink: We worked with an amazing printing company in Vancouver called True Colours. They did several rounds of testing to find the right balance and nailed it. The messaging on each poster was printed in a traditional fashion and the overlaying oil tanker was done by hand – so they definitely took some time to make. Obviously, one of our biggest concerns was that the water-soluble ink be 100 per cent environmentally friendly. True Colours assured us ‘it’s so environmentally friendly you could eat it.’ This was comforting to hear for the sake of the environment, and in case we got peckish while putting them up.Read full interview here Dogwood Initiative
