Floor graphics are a relatively new idea in large-format marketing. Put your advertising right in a shopper's line of sight as they watch where they're going. Hit the customer with your marketing message right at their feet at that all-important decision making moment.
Advantages of floor graphics
- Inexpensive
- Still quite novel so people are more likely to notice it
- Unlimited flexibility of placement—get your advertisement at the customers feet right at the point-of-purchase
- Focus the customer’s attention
- Stimulate sales—retail stores have shown 20–30% increases in sales when there are floor graphics.
- Floor graphics offer one of the highest returns based on the price per square foot, making them one of the most inexpensive advertising mediums a small business could invest in.
- Virtually every business with a brick-and-mortar storefront has floor space available—its free to utilize!
